The various purposes of the promotion are mentioned. One form of grouping is for the groups that the promotion addresses. Accordingly, the general objectives are as follows.
1. Supporting the sales force
2. Ensuring the acceptance and support of intermediary institutions in the marketing of the product
3. Increasing the sale of the product to consumers A careful examination here will reveal that the general objectives are more sales-oriented.,,
This does not mean that the promotion is not for communication purposes. However, it must be admitted that in terms of promotional features, it is mostly aimed at increasing sales.
To put it more clearly, the promotion aims to accelerate the movement of the product at the channel level from the producer to the consumer and to increase sales.